UX writing is all about connecting with your users and guiding them through your product in an engaging and intuitive way. If you have the power of words, you can make the difference between a product that delights you and one that frustrates you. …

The Visceral, Behavioural and Reflective Layers. — “Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions.” — Don Norman Layer one - Visceral 👀 I still remember walking into a mall and passing by an apple store, I could never resist…

A reflection on my UX Research career. — 20–1–2021, I still remember this date when Cydelle Zuzarte reached out to me after reading my article asking If I were interested in joining them as Junior UX Researcher at Swiggy. I had mixed feelings which involved a lot of questions, “ Am I capable of doing this job? …

About Me- Hi! I am Vaishnav Ramayan, I graduated in engineering from RVCE Bangalore in 2020 ( the year that it was!!) and I have always been curious and keen to solve people’s problems around me. I founded a company to uplift dancers during my college days, then I was introduced to…

Problem Statement 🤔 Design a product experience that would help people find and hire the right designer for their projects. Design the experience from the perspective of the person who is looking to hire a freelancer. …

What is MoneyTap? 🤑 A personal loan mobile app that offers ‘Money on Tap’ in partnership with banks and NBFCs. Goal 🎯 Purpose of the project — to create a redesign for FinTech corporate website. The goal — to arouse an interest in the company to attract new customers using AIDA Framework. About AIDA 🤔 The formula is based…

Goals 🎯 Making a B2B Client Community Feature to increase client engagement and interaction. Deliverables UX Research Low Fi Wireframes High Fi + Prototype UX Research 🔭 Objectives To learn and understand why is it important to have a Client Community Feature for B2B company. To understand the design process of other B2B companies who…

This case study was an assignment project I did as a part of the 10kdesigners masterclass with a duration of 10 days. What is beer geek ? 🍺 Beer Geek is an App which helps Beer Enthusiasts to learn Brewing Craft Beer right at their comfort from home. Project Goals 🎯 Goal of…

What is GenX ? 🤔 Gen X was born between 1965 and 1980 and are currently between 40–55 years old. Mission 🚩 To check and validate usage patterns of how the majority of the Indian older generation uses WhatsApp on daily basis. Context 🧭 This research was an assignment project I did as a part of the 10kdesigners masterclass…